Insane Clown Posse: this horror core shock rock band may be more infamous than famous, more reviled than renowned, but they have made quite a mark on music history, and on the lives of the 1,000,000+ fans (Juggalos) who follow their music and their message. Where some see an underworld of bizarre painted faces jumping to a twisted mesh of rock and soda, others see one of the longest running records in Billboard Top 200 history, a full length motion picture, Big Money Hustlas, the second highest grossing wrestling organization in the U.S., Juggalo Championship Wrestling (JCW), a career in the WWF, WCW, and ECW, and Psychopathic Records, the self-owned record label behind it all.

Perhaps one of the boldest and most successful moves made by Insane Clown Posse was the creation in 2000 of what has now become an annual tradition: The Gathering of the Juggalos. This three-day convention, drawing over 10,000 attendees from the 50 states and overseas, is a mix of concerts, games, contests, auctions, seminars, autograph signings, and everything and anything related to Insane Clown Posse and Psychopathic Records. The Gathering has made a huge impact in every city it has come to, bringing in several million dollars in revenue to the cities it visits. This move is unique in the music industry, and is a shining example of Psychopathic Records' ability to both pioneer and succeed through direct, focused effort.

Insane Clown Posse is without a doubt one of the most successful "behind-the-scenes" bands of all time. Their fame was won without massive radio play, so it is all too easy to discount the band; however their seven certifications (two platinum, five gold) speak for themselves. Their immense popularity lays just beneath the mainstream, yet is all the more substantial and long lasting.

The story of how Insane Clown Posse reached this level of cult celebrity over the last ten years is as detailed as it is amazing. Later in this booklet is a brief history of the five previous Joker's Cards albums to set the stage for the era of sixth and final Joker's Card, beginning November 5th, 2002, when The Wraith: Shangri-La hits stores.